THIS IS STARBOARD
How to continue the journey and connection to the Ocean through a lifetime?
After 15 years of windsurfing, abandoning school and promising to not get into any board-related business, this was a large question for a kid from Arendal, Norway, spending time on a Polynesian Island back in the 90s. Now, looking into the sky, it could seem like we all are stardust navigating our ways through
generations of lifetime opportunities. Perhaps the stars somehow influence us, our links to ancestors and the friends that we share the planet with?
Starboard is just one of those journeys through space and time.
Each one of us is somehow shaping our little brand stimulating the fabulous synergy between the ancient Tiki, the fun-loving god-king of water and waves, and our Viking ancestors that had their Styriboard (steering board) on the right side of their ships. Our board’s shapes and technologies come from the communication we have with each other and the ocean.
Now we have fostered a whole bunch of friends around the world who love to play in the ocean and protect it, we want to help reinforce this mass movements of connecting people to nature so we all can better understand how to protect our planet.
We have just won 11 out of the 12 last Constructors’ titles. As an organization it’s however no longer good enough to be the best in the world, we really need to start becoming the best for the world.
Are we the world’s first company to calculate our plastic footprint and set up a plastic offset program? Are we the first company to aim at becoming Carbon Past Positive, balancing not only our current carbon footprint but our entire 25 years of business? Can we together play an important role in changing the tide of pollution and help the world vote for the ocean?
Thanks to all our inspiring partners and riders for guiding us towards a better future, let’s see how we can be most useful over the next 25 years.
THIS IS STARBOARD
From the retro Windsurfer LT to the future of foil windsurfing, from new sails to new harness lines, 2019 introduces our most complete range of windsurfing equipment.
As a designer, the most fun project this year was our new power-to-weight ratio Flight sail concept: from just 6 knots, there is no longer a need for sails bigger than 6.7m2 to get going. Gone are the days when light winds meant big, heavy sails.
The Flight program also lead us to discover that like boards, we could make booms wider to gain in power and efficiency. Our new Flight boom is 40% wider than a conventional boom.
Innovation is what drives us at Starboard, coupled with the idea that limits are often in our minds. Our Race foil that won the first PWA foil race and dominated the following season outright, was regarded as an anomaly with its powerful racing geometry. Yet this season, we see other foils follow suit while others are looking to stop us with rules and limits.
When many thought we’ve reached the limits on board technology, our UltraKodes weigh in a full kilogram under the competition and went on to win the PWA wave title.
No matter the context, our team will double down and keep designing equipment we believe can lead to an exciting future, challenge today’s status quo and bring forward innovation.
Designer | Windsurfing Brand Manager